The headline of the Seattle Times Vic Stredicke column of June 10, 1973 says it: The experiments with ‘Progressive Music’ in the early ’70s failed. It was several more years before we had a commercially competitive rock station on FM in Seattle. Theories abound. Seattle’s geography was FM unkind. FM stations were low powered, etc. The truth is, regardless of the myths that exist, these FM formats were listener unkind. When FM started to tighten up, play some hits (not avoid the hits**) and present the best of alternative music the ratings would come. I was part of the process when I arrived at KZOK in the fall of 1974. Three years later we were number one.
** I remember KOL-FM playing the first America album . . . but as soon as “Horse With No Name” became a hit . . they took it off. They no longer played any of the album in fear their reputation would be tarnished by being associated with anything the AM stations were playing.