Norm Gregory Radio Scrapbook: Seattle Radio 1973

by Norm Gregory on September 30, 2011

in 1973, Radio Scrapbook

All the clippings don’t have to be about me or stations I was at. But I am not sure why I saved this . . . unless it was to say “I told you so” when it came to so-called “Progressive Rock” radio. Development of FM radio in Seattle wasn’t only hindered by the local topography . . . but also by the experimental formats that were on the air. In the early ’70s, at time when albums were becoming more important than singles, current music fans yearning for Top 40 alternatives would check out some of the FM signals and most were turn off by obscure and esoteric music. It wasn’t until we at KZOK developed, what Bo Donovan, SRO National Program Director called, a new Hybrid AOR that a FM station became a mainstream player. In the Fall of 1977 KZOK was number one, 12+, with a 7.7 share.

The Doxie scanner was used to create this digital copy of a musty clipping.
Scrapebook Stredicke 061073 510


What is going on here? I have been digging through My Collection of photos, news clippings and other documents from my 35 years in radio. The Collection can be sorted:

By radio station: KPUG • KJRB • KJR • KZOK • KQFM • KOMO • KJR-FM

By year: 1961 • 1963 • 1967 • 1968 • 1969 • 1970 • 1971 • 1972
1973 • 1974 • 1975 • 1976 • 1977 • 1978 • 1979 • 1980 • 1981 • 1994

1 Ed Bennett September 30, 2011 at 12:33 pm

Another Stredicke article I somehow missed. What is interesting is that KTAC-FM morphed back to progressive rock in the fall of that year. Then in spring 74 they hired back most of the people they let go a year ago. They actually did very well the first time and the music was more watched. They also had humorous jocks. In November of 75, they died and went to K-BIRD heaven (or hell)

2 Norm Gregory September 30, 2011 at 12:36 pm

Was Robert O down there at KTAC during the final run?

3 Ed Bennett September 30, 2011 at 1:10 pm

I forgot to mention that KOL-FM exited the format in November 73. Bruce Bul,s stayed till August. Then he and Chambless, Sever were let go. Patrick McCdonald did one last fling.

4 Ed Bennett September 30, 2011 at 1:12 pm

Not during the final run. He was already at KVI.

5 Dale Hansen October 1, 2011 at 9:24 am

Norm, thanks for the past update news about these stations. It’s interesting to see the changes being made in other arenas.


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