Norm Gregory Radio Scrapbook: KZOK, 1980 (Audio)

by Norm Gregory on April 8, 2012

in 1980, Audio, KZOK, Radio Scrapbook

This profile tape will demonstrate how weak KZOK had become in one short year.

This was the station I inherited upon my return, as station manager, in the spring of 1980.

I am confident you will not remember or recognize any of the names or voices you hear.

There are also two short clips of competitors KISW and KZAM; they don’t sound any better.

I believe this is a market profile tape made for out of town agencies. I shutter at the thought.

KZOK, demo, August 1980


What is going on here? I have been digging through My Collection of photos, news clippings and other documents from my 35 years in radio. The daily postings began on May 19, 2011. The Collection can be sorted:

By radio station: KPUG • KJRB • KJR • KZOK • KQFM • KOMO • KJR-FM

By year: 1961 • 1963 • 1967 • 1968 • 1969 • 1970 • 1971 • 1972
1973 • 1974 • 1975 • 1976 • 1977 • 1978 • 1979 • 1980 • 1981 • 1994

1 Bob Orndorff April 9, 2012 at 4:04 am

I do remember everyone on this tape Norm as I was just starting out as a babysitter of the AM automation. Steve Suplin…I cant believe that Nils von Veh give him the morning gig and let John Rivers, Pete Stacker go. I thingk Vicki Fredrick was the newsperson for them. Suplin was very week in mornings..I remember him as a nice person..but not the rock Jock type. Correct me if I am wrong but didnt he work with Nils at KZAM back in the day. Rudy Koerner I thought was a great guy, partied with him a few times when I was there. I later heard him on the air in Spokane when I moved there in ’86. Matt Riedy, I learned a valuable lesson from him NEVER come into a cotrol room when a jock is in a middle of a break, got chewed out pretty good by him for that. Later in my career I did the same thing. Sales people hated me when I was on the air because they didnt know if they were going to get yelled at. I just told them if you hear music playing it is no problem to come in BUT if spots are playing be prepared to get your head handed to you. Lars what can I say except he gave me my job at KZOK it was before you came back. Granted I wasnt on the air but I made the most of my experience there helping out whereever I could.. Finally Oscar what a cool person he’d give you the shirt off his back to help you…but I remember a time he fell asleep on the air and you woke him up Norm. By yelling wake up Oscar. I was told this the next day as I had to listen to the tracking tape that was made everyday, at let Nils know how long he was alseep before you woke him up. I think it was 30 to 45 minutes. I loved listining to this Norm yes KZOK was very weak but it brought back some great memories also I loved hearing Langen and Weat as well. Is there any way I could get a copy of this.

2 Norm Gregory April 9, 2012 at 9:13 am

Sure Bob . . . I will send you the MP3.

Thanks for your recollections as an insider.

3 Dan Packard April 9, 2012 at 4:49 pm

Bob said:
==> “Is there any way I could get a copy of this”

Another way to retrieve, just right click the link and choose “save as” to download to yer personal electronic high technology device.

Interesting to hear this aircheck. Strange selection of music. “On the Rebound” by Russ Ballard. Ewww-aaaa-uhhh . . . I was hoping i’d never have to hear that one again. A lot of those songs probably drove listeners away en masse.

I seem to remember Matt Riedy on KJR or KNBQ back in that era too. Later heard him on KFI in Lost Angeles, and more recently he’s been on a couple Mad Men episodes. I recall Steve Larson (somewhere?). Ah, but some of the things they were saying, like: “a real good one to ya”. Trying to be a little too hip and cool, i’d say.

Langen & West at KISW. Oh, so funny, once you got used to them.

Thanks for posting all these radio scraps, Norm. Fascinating looks back in time.

4 Norm Gregory April 9, 2012 at 5:00 pm

Wait a sec . . . I think you buried the lead Dan.

Matt Riedy has been on Mad Men?!?!? Of course, I may not recognize him these days . . . but off I go to IMDB.

Geez, you are right. Played Henry Lammott / Henry Wofford in episodes in 2008-2012. Including the season opener a couple weeks ago. Wow . . I gotta take another look at that!!

Looks like he has a pretty regular gig on “Days of Our Lives.” And he has been getting a lot of TV work. Some are pretty good shows like “Justified” and “Southland.”

Here’s his bio for IMDBPro

Born in Buffalo, New York, he did the requisite paper route, worked in a record warehouse, a record store, a retail store and then began in radio at the age of 18. That took him from Buffalo to Miami, San Francisco and Seattle in the space of 3 years. After taking up stand-up comedy on the side, he left radio and hit the road full time from 1986-1997. He won a Weider natural bodybuilding championship in the Master’s division at age 43 and he started pursuing his lifelong desire to act. He soon landed a starring role as Plastic Man in the independent film “Carried Away” which played in the Seattle International Film Festival. He scored several national commercials and a starring role in another independent film “Lover’s Lane”. This film also starred Anna Faris, Sarah Lancaster of “Chuck”, Riley Smith of”24″ and “New York Minute”, and Richard Sanders of “WKRP.”

After this series of successes and holding down a morning radio show for eight years he decided to give acting a more serious try. Moving to Los Angeles in 2005, partly because director James Frawley told him he thought he’d be very busy if he worked in L.A., he has worked pretty steadily since. Most recently working on Oliver Stone’s Savages, recurring on Nickelodeon’s Big Time Rush, Justified, Mr. Sunshine, The Event, Miami Medical, Party Down, Desperate Housewives, Crash, HBO’s True Blood the AMC series, Mad Men. His commercial success continues as well with spots for Twix,, Charter Communications, Wendy’s and Cheez-it.

A photographer on the side, he loves playing golf. He has shot even par three times but still waits for a hole in one. Vacations usually mean trips to famous courses with his brother like Pinehurst (2005 U.S. Open) , Sawgrass (The Player’s Championship), Cascata (Michael Douglas Celebrity Tournament), Pine Needles (2007 Women’s U.S. Open), The Ocean Course at Kiawah Island (2007 Senior PGA), Sea Island in Georgia (The McGladrey Open) and Trilogy at La Qunita (The Skins Game).

Riedy On Southland

Looking at some of the more contemporary photos I think I might not recognized him.

Oh .. . and his Bacon Number is 2. Pretty good.

5 Dan Packard April 9, 2012 at 5:18 pm

Did you per chance, fire him? He might remember you too. Hee-hee.

6 Norm Gregory April 9, 2012 at 5:28 pm

Oh . . . he remembers me . . . We worked together at KZOK . . He was there when I came back in 1980 from Portland . . . and probably did sign off on his termination . . . but then . . I don’t really remember. . (But I will take credit for boosting his career) .

Then he was a KJR in 1982-83 when I was there. In one of those air checks I just posted I am promoting one of his comedy gigs.

I watched the debut of “Awake” (I am a big fan of Jason Isaac’s) and it stunk so bad I never went back.

7 Norm Gregory April 10, 2012 at 1:19 am

Took me a while to find Matt Riedy’s one minute on the opening episode of season five of Mad Men.

8 Bob Orndorff April 10, 2012 at 3:50 am


I think he went to KAZM after KZOK for a short time, Because after he left there the hired Larry Snider away from KZOK. Matt also has a reacurring rold on Big Time Rush. My kids watch that one. One day they were watching it and I heard his voice turned around and there he was, told my daughter I worked with him in radio they didfnt believe me until I showed them a picture I had taken at KZOK

9 Dan Packard April 10, 2012 at 6:59 am

Bacon number, lol. Riedy is about 40 minutes in on Mad Men, season 2, episode 2, sitting across the table from Don Draper. He’s a good actor, good voice and it looks like he keeps himself in pretty good shape.

God, i’d love to be on that show just to get a chance to see January Jones :p

10 Norm Gregory April 10, 2012 at 11:43 am

(Thanks to Bob Orndorff for snapshot of Riedy at KZOK, 1980)

I found Riedy in Mad Men S02E02 (thanks for the tip Dan) . . . This is the same “Henry” from Mohawk Airlines whom he played in S05E01.

Matt has that look that’s good for a cop, military officer, ’60s business executive, etc.

There was a mention of body building in his bio above.

Did you watch “fat” January Jones in S05E01? Fat suits and bigger sized clothes I get. But I couldn’t figure out how they made her face and neck fat. I was talking to Gary about this the other night and he mention that, in real life, she was pregnant. Stroke of genius that Weiner took that and worked in a sub plot about Betty’s tumor.

11 Dan Packard April 10, 2012 at 12:27 pm

Wow! Now I understand why you didn’t recognize him today. He looks about 15 in that KZOK picture.

January Jones – fat? I’m just starting season 4 of Mad Men on Netflix. Oh, no, I can’t continue on now . . .

12 Norm Gregory April 10, 2012 at 12:36 pm

Unfortunately Matt isn’t frozen in time like I am . .. I haven’t changed a bit in 30 years!! Umph . .

13 Norm Gregory April 10, 2012 at 6:25 pm

One more Riedy note . . . and this original post wasn’t even about Matt . but we have no strict format rules here (such a luxury).

Riedy has a Twitter account . . . but hasn’t posted anything in almost a year. He has fewer than 300 followers and is following ZERO people. I think it’s safe to say the Twitter revolution has passed Matt by.

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