Norm Gregory Radio Scrapbook: KJR Super Car

by Norm Gregory on January 29, 2012

in 1965, KJR, Radio Scrapbook

This is the “KJR Freeway Super Car” from the mid-60s. I know it was in at least one Seafair parade and I am sure it was “street legal.”

Any one familiar with West Seattle knows exactly where this photo was taken. This is, by the way, a true collectors item: the actual Super Car postcard. Picture on the front; description on the back. (Note the subtle reference to the fact that Lan might not always be on time for his morning shift)

[ Click on the image to get a bigger view ]

KJR SuperCar combo 600

What is going on here? I have been digging through My Collection of photos, news clippings and other documents from my 35 years in radio. The daily postings began on May 19, 2011. The Collection can be sorted:

By radio station: KPUG • KJRB • KJR • KZOK • KQFM • KOMO • KJR-FM

By year: 1961 • 1963 • 1967 • 1968 • 1969 • 1970 • 1971 • 1972
1973 • 1974 • 1975 • 1976 • 1977 • 1978 • 1979 • 1980 • 1981 • 1994

1 Jason Remington January 29, 2012 at 11:46 am

I am scratching my head, but can’t come up with any similar, ORIGINAL, out of the box, radio promotions by stations these days.

Must be the economy that has prevented any significant, even goofy – station effort, similar to what KJR did in the 1960s.

Or maybe all the good ideas have been taken.

2 Norm Gregory January 29, 2012 at 11:54 am

The “borrowing / stealing” has been going on since the inception of radio.

I can count on one hand the number of totally original promotional ideas that come to my mind from my days in radio. And even those were kind of inspired by previous events.

The April Fool’s trick at KJR-FM in 1995.
The cross state bike race then two years later the bike trip to Spokane Expo ’74 at KJR.

Smaller on the air stuff:
Count The Change at KOMO
Listen At Work at KOMO

I bet more come to mind later . . ,

3 Jason Remington January 29, 2012 at 12:25 pm

The competition between KOMO jocks, with quiz questions to each dayparts office team [I believe you had attorneys on your team] – was a reason to tune in. This was a twist on both call-outs and quiz shows, yet with the same competitors each day. Great idea!

I am not hearing these types of promotions or contests on the air these days.

4 Adam February 2, 2012 at 8:55 am

Funny you post about the Super Car because I remember an interview a couple of years ago that Dave Grozby and Mike Gastineau of the current 950 KJR(well Groz is now at KIRO AM, but current as of a couple years ago) did with Pat O’ Day in honor of his 50 years in Seattle Radio(it’s still available online, I think at

As a regular listener of the present 950 KJR I heard the interview when it was done originally, and boy am I glad I did. It featured plenty of good stories about KJR back in the day, and other nice little tidbits.

For instance, Pat brought up something about the Super Car being in the Seafair Torchlight Parade one year and it backfiring or not starting or something.

Eventually according to him the Seafair people were like “Get that piece of crap of the parade route”(Paraphrasing of course). Anyway, it was a great interview and it definitely was fun to listen to.

By the way, i’m wondering something:

KISN, WABC, WIXY and a couple other stations are the focus of online tribute streams these days, which is cool. However, if someone(I wish I could but I don’t have the technical know how or the money, etc. to operate one) were to start up a KJR tribute stream, what would you think of it?

Personally I think musically that the station would have music from every era of KJR being an AM music station(with the core playlist being Top 40 oldies/classics from the 60s, 70s and early 80s; but including a few assorted AC/Oldies tracks from the station in the mid to late 80s and 1950s as well).

And of course there would have to be vintage airchecks and commercials too. What do you think?

5 Norm Gregory February 2, 2012 at 10:58 am

First Adam . . . thanks for the Supercar story. It is amazing how much Pat remembers . . . knowing Mr. O’Day I assume some embellishments are used to make his stories even more entertaining . . not that I doubt any of his Supercar recollections.

Regarding, the KJR recreation . . . the music would be the easy part. The rest of it, jocks, commercials, news, etc would be the hard part. To be honest the time, money and effort compared to the general appeal of the project would hardly make it, in my opinion, worth it. I am using my experience here with my over 250 Radio Scrapbook postings. Few folks on the internet care about this musty history.

Thanks for taking time to type Adam.

6 Jason Remington February 2, 2012 at 12:21 pm


I will be posting an interview with Dave Stone on in the next day or so.

Dave is starting up a “tribute” station to KISN/Vancouver-Portland. Along the lines of the idea Adam talks about, this venture, as you say, is quite costly.

As FM came on the scene in the late 40s/early 50s, it was tough to get advertisers and listeners to move toward this new platform for radio delivery. But, the radio people made it happen. It was the wave of the future.

As inevitable as FM was to radio at the time, so is Internet radio today. The people are already moving toward it. The problem will be — how to monetize this.

But, if there is not heavy intervention by the government, and creativity is allowed, it could bring about much better choices than we have on terrestrial radio today – and, tribute radio programming – if not full-fledged stations, like KISN, KYA and KHJ.

My humble opinion. What’s yours?

Jason Remington

7 Norm Gregory February 2, 2012 at 2:49 pm

There are thousands of streams and podcasts out here (right now I am listening this morning’s Imus show via a podcast — each of the four hours neatly trimmed to 35 minutes each). Not to mention the daily uploading of recordings of Stern, Rush, etc, etc. And I haven’t even mention the fact that SiriusXM streams a gzillion channels on the web and to iPhone apps. (Little Steven’s Underground Garage is nearly a perfect music station that I can find).

Whew . . . So the production of a new stream is less than half the battle. Getting noticed is 70% of battle . . . and I mean getting noticed by the small slice of net users that would be interested in your narrow cast.

You better love doing what you are doing because there won’t be any other reason to do it.

8 Jason Remington February 2, 2012 at 4:02 pm

So far, this has been the case. If you remember Hit Parade Radio with Larry Lujack – that never got off the ground. $$$ is always the issue.

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