Norm Gregory Radio Scrapbook: Crow Leaves KZOK, KZOK 1977 Seattle Ratings Champ

by Norm Gregory on March 6, 2012

in 1977, KZOK, Radio Scrapbook

In mid 1977 Gary Crow leaves KZOK. I can’t really remember all the reasons. I suspect it was for more money and the music director title. There was a fierce war going on between the AOR stations. Rival jocks didn’t talk to each other at commonly attended record parties, concerts and other events. From outsiders, press folks, etc I heard about nasty comments made about us from management and air staff at KISW. I was, of course, pretty mellow, and stayed on mission. At KZOK we were really focused with the music and marketing. There was the “KZOK Plays The Best Damn Music ad campaign,” and the birthday cards, the scarf, the KZOK calendar, just to name a few promotions.

It all paid off. The 1977 fall Arbitron book was huge for 102.5 FM. We had over a 7 share in 12+ and monstrous numbers in the key demographics.

Consequently KISW program director Bill Bartlett, whom I had never met, left the station and dropped the note, below, in the mail on his way out of town.

Scarpbook Crow Bartlett 1977

What is going on here? I have been digging through My Collection of photos, news clippings and other documents from my 35 years in radio. The daily postings began on May 19, 2011. The Collection can be sorted:

By radio station: KPUG • KJRB • KJR • KZOK • KQFM • KOMO • KJR-FM

By year: 1961 • 1963 • 1967 • 1968 • 1969 • 1970 • 1971 • 1972
1973 • 1974 • 1975 • 1976 • 1977 • 1978 • 1979 • 1980 • 1981 • 1994

1 Dan Packard March 6, 2012 at 7:54 pm

Ha. That’s all the competing pd said? Strange . . . I wonder if he was stalking you?

I don’t know if it was that pd, but I remember back in the 70’s when the pd at KISW put in a thingy that played the sound of jangling crystals in the background whenever the mic was cracked. Oh, so cosmic, man. Funny times.

2 Norm Gregory March 6, 2012 at 8:27 pm

Oh that was a Lee Abrams “trick” that he got from Sonny Fox in Miami. The wind chimes were suppose to make you sound so cool and with it. Ha. As you might image, it worked with very few jocks.

3 Norm Gregory April 22, 2014 at 4:22 pm

Thanks to Joe Coburn for sending this long forgotten memo which I sent to the air staff after the “book” came out.

4 Leroy Henry March 23, 2017 at 9:09 am

Hey there, Norm – it was so cool to be a part of that! Still have the gold record hanging in my office for being #1!

5 Norm Gregory March 23, 2017 at 9:52 am

Thank’s for checking in Leroy.

Hope all is well.

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