In mid 1977 Gary Crow leaves KZOK. I can’t really remember all the reasons. I suspect it was for more money and the music director title. There was a fierce war going on between the AOR stations. Rival jocks didn’t talk to each other at commonly attended record parties, concerts and other events. From outsiders, press folks, etc I heard about nasty comments made about us from management and air staff at KISW. I was, of course, pretty mellow, and stayed on mission. At KZOK we were really focused with the music and marketing. There was the “KZOK Plays The Best Damn Music ad campaign,” and the birthday cards, the scarf, the KZOK calendar, just to name a few promotions.
It all paid off. The 1977 fall Arbitron book was huge for 102.5 FM. We had over a 7 share in 12+ and monstrous numbers in the key demographics.
Consequently KISW program director Bill Bartlett, whom I had never met, left the station and dropped the note, below, in the mail on his way out of town.