Norm Gregory Radio Scrapbook: 1981 Seattle Radio Ratings

by Norm Gregory on May 6, 2012

in 1981, KZOK, Radio Scrapbook

I was station manager at KZOK in 1981. For the last year we were trying to rebuilt 102.5 FM. This had to be the most competitive the Seattle radio market ever was . . . especially among rock radio stations. KISW “modal” approach to AOR was making them so dominate in the 18-24 demographic that it gave them big 12+ numbers. At KZOK we were still playing all shades of album rock. From Billy Joel to Led Zeppelin. As Erick Lacitis, in the Seattle Times put it, KISW was playing “Pounding rock.” And they did it 24 hours a day. No day parting, which at the time, was revolutionary. We did have some success in the next book, but by August of 1981 I was gone from KZOK. After a month or two of being “on the beach” I was back, on the air, at KJR.

February 1981 radio ratings

What is going on here? I have been digging through My Collection of photos, news clippings and other documents from my 35 years in radio. The daily postings began on May 19, 2011. The Collection can be sorted:

By radio station: KPUG • KJRB • KJR • KZOK • KQFM • KOMO • KJR-FM

By year: 1961 • 1963 • 1967 • 1968 • 1969 • 1970 • 1971 • 1972
1973 • 1974 • 1975 • 1976 • 1977 • 1978 • 1979 • 1980 • 1981 • 1994


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