Norm Gregory Radio Scrapbook: 1971 KJR Programming Memo

by Norm Gregory on January 28, 2012

in 1971, KJR, Radio Scrapbook

You thought I was digging down for the most esoteric way-way back content? This tops ’em all.

Some programming suggestions from the KJR Program Director to the KJR General Manager in late 1971.

What is going on here? I have been digging through My Collection of photos, news clippings and other documents from my 35 years in radio. The daily postings began on May 19, 2011. The Collection can be sorted:

By radio station: KPUG • KJRB • KJR • KZOK • KQFM • KOMO • KJR-FM

By year: 1961 • 1963 • 1967 • 1968 • 1969 • 1970 • 1971 • 1972
1973 • 1974 • 1975 • 1976 • 1977 • 1978 • 1979 • 1980 • 1981 • 1994


{ 2 comments… read them below or add one }

1 Dan Packard January 28, 2012 at 5:16 pm

The gist of this memo appears to recommend cutting back on the news rather than spots (commercials for non-radio heads) to pack in a few more songs during the hour. Were these ideas implemented?

I recall somewhere in this era, that I couldn’t stomach all the commercials that KJR was pumping out (15-16 minutes an hour) and so listened a lot more to KING, KOL and KTAC to get my daily dose of bubblegum — er, I mean, rock and roll.

2 Norm Gregory January 28, 2012 at 5:20 pm

To tell you the truth Dan . . . the main emphasis of this memo, cutting back news, I don’t think was ever implemented. This was before anyone figured out that you could make news less of a tune-out by targeting the content.

I was amused that the term “breaks” was not used. They were “interrupts.” Ha.

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